Considering a Publisher Name

I've been considering a publisher name.  As in, instead of not listing any publisher at all I have fictitious name listed.

I realize that most people don't even think to look at a publisher name.  But it seems like an easy way to organize my books.  I also think it looks a little more professional should someone actually scroll down to look...?

I'm worried, however, that I am just creating pointless work for myself that will just cut into my writing time.  Establishing a separate publisher name would mean hours of redoing copyright pages and republishing stories.  Will this affect sales at all?  Probably not.

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