Lit Bits Rebrand

PRESS RELEASE

The Other Publishing Company rebrand short story imprint from Lit Bits to Cracked Eye, after further angel investment funding. 

After securing further investment from angel investors, and as part of their mission to bring the best short stories from new and established authors to keen readers around the world, The Other Publishing Company are rebranding their short story imprint from Lits Bits to Cracked Eye, focusing on new ways their content can be accessed.

London, 3rd March, 2014: 2013 was a great year for Lit Bits. They launched the imprint and have quickly established themselves as a force within the wonderful world of short stories. They’ve been featured widely online, run the hugely successful Lit Bits Weekend Challenge and continue to commission stories from bestselling established authors and exciting emerging talent.

Their stories are read by keen readers around the world but in 2014 they’re setting the bar higher.

This year they’re on a mission to become the leaders in short-form fiction. They’ve successfully secured more funding from angel investors to push on and create something exceptional. To do this they’re investing in commissioning more short stories, producing audio and visual versions of those short stories, novel serialisations, a new website, and finding inventive ways for people to access their content.

Because of their focus on short fiction, in whatever form that may take, they felt the name Lit Bits restricted them. They have grand plans for the imprint and needed something fresher, something that could come to stand for inventive ways of storytelling. Lit Bits has gone through a stage of metamorphosis, and has been reborn into something bigger, bolder, and more beautiful. From now on they’ll be known as Cracked Eye – nothing will ever look the same again.

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